Laura New
Laura New is a London-bred artist and illustrator now based on the edge of a forest in Wiltshire. Her work conjures eerie fairy-tale figures such as monsters, tiny psychopaths, gremlins, and pop culture heroes that seem to step straight from illustrated storybook pages. Deeply influenced by the unembellished brutality of the first editions of the Brothers Grimm tales (1812/15), as well as the hauntingly offbeat children’s films of her generation, New embraces the clumsy transcriptions, grotesque turns, and abrupt endings that shaped those original narratives. With a little Black Mirror style dystopia.
Blending dark whimsy, gothic surrealism, and pop culture satire, New explores the fragile threshold between innocence and the macabre, creating characters that are both unsettling and magnetic. Her latest series, Grimm Futures, launching at the Art Car Boot Fair 2025, reimagines fairytale archetypes as dystopian collectibles presented as a blind-box print collection. This body of work pushes her practice into sharper cultural critique, exploring how stories of the past warp into commodified myths of the future, while still rooted in the timeless shadows of childhood fears and fantasies.
Important info for US customers only: You are welcome to purchase, but please be aware that US Customs may apply import duties. These charges are outside my control and may be up to £80 per item. By purchasing, you agree to accept responsibility for any such fees.
